Alternative broadband options to fixed line

If you find yourself without access to decent broadband speeds – what are the potential alternative options?

4G broadband with an antenna

4G broadband can provide superfast download speed of 30Mbps to some areas. Your chosen provider should be able to advise what speeds you should expect.

If you find you struggle to get a 4G signal inside your home, you might benefit from a compatible external antenna to your property. The antenna will pick up an outdoor 4G signal and feed it straight to your router. You can then connect your devices wirelessly to the router.

It’s considered good for browsing, gaming, streaming and uploading.

Unlimited data packages are not available, and the package costs increase depending on the amount of data required.

Key points:

Superfast broadband speeds may be available – the speeds available to your property would need to be confirmed by a provider as they can vary.
A 4G external antenna, which is usually small, should be much more effective at picking up a 4G signal than a mobile phone.
This is thought to be a good option as long as you have a good outdoor 4G signal.
There are currently no unlimited data packages available, but there are some reasonably priced plans available with relatively decent data volumes.
4G is generally considered to be faster and more reliable than satellite broadband.

Fixed Wireless Access (FWA)

FWA can provide superfast download speeds of 30Mbps. The exact speeds received depend on many factors, but the distance of your property to the mast and the number of obstructions are the two key elements. For this reason, providers will not usually guarantee service until a site visit has taken place.

The provider would install a router and mobile antenna, which is usually small, onto the side of your property.

It’s considered to be good for online browsing, gaming, streaming and file transfers. Some operators offer unlimited packages (subject to an acceptable usage policy) which means you don’t need to worry about data limits.

Whilst there isn’t extensive coverage in County Durham it appears to be growing. You can check if FWA is available to your property and find out more about the service by contacting these providers:

Key points:

Superfast broadband speeds may be available through Fixed Wireless Access – this would need to be confirmed by a provider as speeds can vary.
Unlimited data packages are available from some providers which means you don’t need to worry about data limits.
Services are not widely accessible, and you will need to check if coverage is available to your property with each provider.

Satellite broadband

Satellite broadband provides a connection that uses satellite signals to send and receive data. The main advantage is that it can be provided virtually anywhere in the world, as long as you have a clear line of sight to the south generally.

To get satellite broadband, a provider will need to install a satellite dish to your property, rather like you would for satellite television.

You’ll also need a modem installed inside your house, with wires connecting it to the satellite dish, and usually a wireless router as well.

An installation should only take a few hours and be no more disruptive than a satellite TV fitting.

Although the package costs are comparable to standard (ADSL) or fibre-based broadband packages, you’re not really getting like for like as satellite broadband usually has a limited data allowance. Unlimited satellite packages are available but can be extremely costly.

A common complaint is the lag satellite broadband tends to have, known as latency. This is due to the time it takes the signal to get to and from the satellite. This might not affect general internet use, but it can cause problems for gamers who play in real time as they could find it makes games unplayable.

Key points:

Satellite broadband is an option for decent internet speeds and may be the only option currently for some rural locations.
It can be expensive, both in terms of the monthly package charges and installation fees.
The latency tends to be high, making it unsuitable for some types of internet activity such as online gaming.

Broadband Universal Service Obligation (USO)

Ofcom are expected to launch the Broadband Universal Service Obligation in March 2020.

What is the Broadband USO?

From March 2020, residents and businesses in the UK will have the legal right to request a decent and affordable broadband connection. A decent connection has been defined by the Government as receiving download speeds of at least 10 Mbps and upload speed of 1 Mbps.

Residents and businesses can access up to £3,400 to help cover the connection costs of getting a faster broadband service subject to eligibility requirements.

Customers will be able to request a Broadband USO connection directly from one of the designated universal service providers – BT and KCOM.

More information is available on the Ofcom website.

Broadband Data Limits Explained

Data limits can sometimes leave you scratching your head. You sign up for a broadband service and are quoted an amount of data you can use every month, but what does that data allow you to do?

Most broadband providers offer the customer an unlimited data allowance, but if you’re looking to save a bit of cash or are using a satellite connection, it’s likely that you may have a cap on your usage. A great way of visualising your usage needs can be seen in the table below from Money.co.uk.

Table showing data usage — One GB is made up of 1024Mb

Unlimited broadband is an attractive prospect for many. Being able to navigate the internet, stream HD videos and play online games without the fear of breaching a data cap can put a customer’s mind at ease. Sounds great, right?

Well, there can be some unforeseen issues. Many consumers believe that with an unlimited package comes faster speeds and, unfortunately, that is not true. Being able to consume more data does not mean that your internet will see speed improvements. If speed is a priority to you, look out for “download speed” over data limits. It’s also worth bearing in mind that an ‘unlimited’ data cap usually comes with a fair use policy. Whilst there is no universally accepted ‘fair use’ number, users who heavily participate in peer-2-peer file-sharing networks are more likely to risk being contacted by their ISP.

So, what happens if you go over your data limit?

If you breach your data cap, you can face additional fees on your monthly bill or be subjected to a practice known as ‘throttling’. Throttling is where your broadband provider restricts your speeds at peak times and, depending on your connection speed in the first place, can prove to be quite frustrating.

Luckily, most companies will notify you when you’re approaching your data limit. This allows you to modify your online behaviour in order to ensure you don’t go over your data allowance. However this is not always the case. It’s always a wise idea to keep tabs on your usage and, with most service providers allow you to monitor your usage online or through an app. I yours doesn’t, or you can’t figure out how to set it up, you can find out how much data you’ve used by getting in touch with your service provider directly.

Remember, if you monitor your data usage and are consistently using under your limit, you can always contact your ISP to request a reduced data cap in order to save some pennies!

If you’ve got any questions about data limits or just want to have a chat about broadband, drop us a tweet at @digitaldurham or hop on over to our Facebook page and say hi!

Getting Your Business Online

It is now more important than ever to ensure your business has an online presence, but what are some sure-fire ways to carve out your own online footprint? We’ll be highlighting some key areas to that will help get your enterprise the digital platform it deserves.

Website

Creating a website can be daunting. Most budding entrepreneurs don’t have access to large amounts of cash to throw at fancy web developers or possess the coding knowledge to create a sleek and stylish page on their own.

Don’t fret! There are plenty of options to help you create a clean and cool web page for a relatively low cost (and sometimes, even free). Sites like Wordpress, Squarespace and Wix provide users with the opportunity to create budget, customisable websites without the need for any coding skills. Using these type of companies can help you stand out against others in your sector by providing you with a modern-looking site and giving you the support to maintain it.

Most of these companies provide you with security, backups, software updates and online guides, making your venture in to the online world that little bit more relaxing

Social Media

Whether you like it or not, social media has become a part of many of our daily routines. Whether you find yourself scrolling through Instagram on the bus to work, or checking in with your relatives on Facebook, social media is prevalent in our society.

Getting online and creating a page for your business can help you keep in touch with customers, advertise your products or services and help to give a personality to your enterprise. Each social media site is different, so be sure to swot up on the do’s and don’ts before you indulge; there are tonnes of examples of companies failing to get their tone right and not running their sites effectively.

See below for some handy tips and hints from digital marketers on how to create an effective social media page for your business.

Google

With 3.5bn searches per day, its not hard to see why listing your business on Google can help you gain some exposure. Google’s Google My Business feature allows owners to register their business, providing further detail like address, opening times and pictures, to help potential customers find more info on your enterprise. This function also provides customers with the ability to post a quick review of your business, assigning you a rating out of five stars and leaving space to detail their experience should they wish.

Say, for example, you run a butcher shop. If someone was looking to find butchers in Durham city, they would type “Durham city butchers” and a list of options would be provided to them, detailing location, opening hours and how well they’re rated.

This service that Google provides also gives you the opportunity to access bite-sized lessons on marketing and the ability to get help from experts in their online community.

Ensuring you have a presence on Google can help new customers find you, instead of your competition.

Gone are the days where you need to be tech god to create an online presence. Getting your business online is becoming easier, less time intensive and helps you compete in an ever-growing marketplace. An online presence can be what separates you from a competitor, giving you an advantage and helping you grow your business even further!

While you’re here, why not check out another on of our business-focused posts? Click here to learn how fibre broadband can help your business!

How can fibre help your business?

When people think of the benefits of super fast broadband, most will probably think about a lack of buffering and speedy downloads. Although that’s great (who doesn’t love loading up Netflix without a wait?!), the benefits of superfast can be even more impactful on small business owners. Now that the vast majority of people have access to an internet connection, the internet is a powerful tool that every business, big or small, should be utilising in order to maximise growth and service.

Curious? Well, lets take a look at some of the ways fibre broadband can help your business grow.

More people connected:

Does your business have a group of people on the same broadband connection? Slow broadband can be infuriating at the best of times, let alone when more than one person is trying to access it. By upgrading to superfast you give yourself more bandwidth, meaning everyone gets a strong speed to work with.

Conference calls:

Upgraded your connection can open your business up the world of video conferencing. Being able to chat to someone face-to-face who is on the other side of the country, continent, or even world (!), makes communicating with customers and stakeholders that little bit easier.

Cloud storage:

Everyone knows how irritating it can be to run out of memory on a hard-drive. Cloud storage lets you keep store your data online and access it remotely. Not only will this free up your device’s storage, but it also makes it easier for you and your team to access your files wherever you are! In the office, you can create a shared drive that you and your colleagues can upload and download from any time you like, making the sharing of documents a walk in the park.

Wi-Fi:

Do you run a leisure business or a store? Superfast broadband means you’ll be able to provide visitors with a free wi-fi connection! In this day and age, more and more stores are giving their customers the opportunity to browse while they shop.

Improve your online presence:

Whether you’re consumer facing or not, building a presence online can help boost awareness of your business and lead to improved growth rates. A website, social media and YouTube channel can all be massively beneficial for an enterprise of any size, and a faster, more reliable internet connection means you can do these things better!

So whats the wait? Check now with your supplier to see if you can upgrade to superfast speeds. If you can’t, drop us an e-mail and lets talk about your options! Here at Digital Durham, we’re always excited to help get people connected.